Karen Post
Karen Post (born February 12, 1960 in Buffalo, New York) is an American Author and professional speaker who writes and lectures internationally on brands and marketing. Her stage and writing name is also The Branding Diva®. Post popularized the metaphoric term Brain Tattoo as a brand.
She is author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds and her latest book is Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference. She lives in Tampa, Florida.
As a branding writer and speaker, she has been featured in national and international media outlets.
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Writings
Post, Karen (November 2004). Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds, Publisher: AMACOM/American Management Association. ISBN 978-0-8144-7234-7.
Post, Karen (December 2011). Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference. Publisher: McGraw-Hill Companies. ISBN 978-0-07-177528-1.
Post, Karen (From 2004-2008). Post wrote marketing columns for Fast Company
Post, Karen (July 26, 2004). Fast Company: Losing Your Fear. Finding Your Brand.
Post, Karen (August 23, 2004). Fast Company: Brandtown, USA.
Post, Karen (June 6, 2005). Fast Company: Brand Naming.
Post, Karen (November 30, 2007). Fast Company: Shifting Gears at 105 mph--Without Flying off a Cliff.
References
- On a Visit to Saudi Arabia, Doing What the Saudis Do The New York Times by Joe Sharkey, March 14, 2011.
- Bad Characters New York Post by Christine Busciglio, Updated: June 19, 2011.
- The Fountain of Reinvention The New York Times by Michael Winerip, April 22, 2010.
- How To: Backyard Branding. "Success Magazine" by Emma Johnson, September 12, 2011.
- Lululemon And Spanx Did More Than Put Butts On the Line. "Forbes" by Erin Carlyle, March 9,2012.
- Advertisers leave the 'Village Voice' over scandal. "Fox News" May 8, 2012.
- Facebook Advertising Should 'Be Less Creepy,' Says Ad Man. "Huffington Post" by Ron Dicker, May 17, 2012.
- Wayfair makes move toward prime time. "Boston Globe" by Michael B. Farrell, May 21, 2012.
- Ads aim marketing at gay audience: Moving past "gay vague". "Denver Post" by Joanne Ostrow, June 17, 2012.
- Chicken or coffee? Gay marriage or no? When companies take sides "NBC News" by Bill Briggs, August 8, 2012.
- Karen Post on Fox discussing the RNC in Tampa "Fox 13 News" August 22, 2012.
- Economic impact of RNC in Tampa "Fox News" August 27, 2012.
- Snooki’s Reinvention: How the New Mom Could Profit From the Celebrity Baby Business. "Celebuzz!" August 31, 2012.
- Rebranding Beirut: TV Homeland's false depiction of Beirut under fire. "CBCRadio" October 25, 2012.
- Karen comments on Petraeus scandal. "myFox Tampa Bay" November 13, 2012.
- Eau de Pizza Hut bakes up some brand. "NBCnews.com" December 6, 2012.
- Can Unions turnaround their brand? "The Construction Magazine" Winter, 2012.
- Comeback brands of 2013 "Forbes" December 19, 2012.
- Nudists seek corporate sponsors, looking for great exposure. "Wall Street Journal" January, 13, 2013.
- Super Bowl commercials 2013. "myFox Tampa Bay" January, 31, 2013.
- RIM rebrands to Blackberry. "Business News Network BNN.ca" January, 31, 2013.