Jeff Shardell
Jeff Shardell is an American businessman, former storm-chaser and former business development executive for Google. He is the founder and CEO of Humble Brands, a Taos-based body care company.
Background
Shardell joined Netscape in 1996 as Director of Business Development. He moved to AOL in 1998 after it acquired Netscape. In 1999, he co-founded Gloss.com where he served as the Vice President of business development which was acquired the following year by Estée Lauder for a reported $20 million.
In 2002, he joined Google as Senior Director of Business Development. In 2015, he founded and became CEO of Humble Brands, a personal care company based in Taos, New Mexico that offers Natural deodorant, lip balm and soap. Shardell founded Humble Brands to produce natural deodorants after learning about the potential health risks of aluminum-based antiperspirants.
In 2025, Humble Brands collaborated with Jason Momoa to create Rockrose & Cedar, a plastic-free, naturally sourced deodorant.
Storm chasing
Shardell's interest in storms and severe weather began at an early age. While serving as Director of Business Development at Google, he decided to quit his corporate job and become a storm chaser, which evolved from an experiment into a career hobby. He was featured in USA Today, Reuters and Slovak outlet Sme for his storm-chasing activities.
See also
- Storm chasing
- Natural deodorant
- Jason Momoa