Javier Sanchez Lamelas
Javier Sanchez Lamelas (born November 22, 1962) is a Spanish author, marketing consultant, and speaker AbOUT marketing and branding.
Career
Sanchez Lamelas started his marketing career in P&G in Madrid with jobs of increasing responsibility in Athens and Brussels (P&G European Headquarters). In 1996 he moved to The Coca-Cola Company in Vienna and later on to Spain as Marketing Director for the Iberian Division. After being appointed in 2000 Marketing Director for North Europe and General Manager for the Baltic region & Sweden for three years, he moved in 2003 to Atlanta as Global Vice-president of Marketing for Coca-Cola.
In 2007 he was named Vice-president of Marketing for Latin America and later on -in 2013- he headed the marketing of The Coca-Cola Company in Europe.
His work was awarded with 24 Lions in Cannes Lions that were key to the nomination of The Coca-Cola Company as Advertiser of the Year in 2013 as well as the recognition by El Sol (festival) award as Advertiser of the Decade. He also developed the most voted Super Bowl creative by the NFL in 2012.
In September 2016 Sanchez Lamelas authored Martketing: The Heart and the Brain of Branding, a book that exposes the marketing secrets and arts learnt from his experiences at P&G and Coca-Cola and offers a framework to apply them to your own brand.
Martketing: The Heart and the Brain of Branding has been nominated for the 800-CEO-READ's "Best Business Book of 2016" Business Book Awards.
According to WorldCat, the book is held in libraries across Europe and the United States, including Cleveland Public Library, University of Alberta Libraries, Hanzehogeschool Groningen, National Library of Scotland and others. It is also present at the libraries of University of Navarra and Pompeu Fabra University, two of the best ranked Spanish universities.
Sanchez Lamelas also participated in Brand Soul, a book on how to build human brands.
Javier is Founder and CEO of Top Line Marketing Consulting.
Speaker
Javier is a recognized keynote speaker, having participated in Hispanic advertising awards like El Ojo de Iberoamérica, El Sol (festival) or El Dorado, and worldwide at Cannes Lions (France), dmexco digital marketing exposition and conference (Germany) and The Festival of Media 2014 (Italy).