Ivy Coach

Ivy Coach is a New York-based private college counseling firm that assists students from around the world in gaining admission to Ivy League colleges as well as other highly selective universities. Founded by Bev Taylor, Ivy Coach is regularly cited by major news publications as a source of advice on Ivy League college admission.

Outspokenness on college admissions

Ivy Coach uses its college admissions blog as well as the media to expound on a number of issues surrounding the Ivy League college admissions process, such as:

• calling for highly selective colleges to cease their discriminatory policies aimed at Asian American and Asian students,
• discrimination confronting Asian American and Asian students,
• imploring applicants not to necessarily answer every question posed in the admissions process, and
• debunking the myth that high school summer programs at elite colleges help a student's subsequent case for admission. The firm claims that over the last twenty years, 93% of its students gain admission to their top college choice and 100% of its students gain admission to one of their top three college choices.

Criticism

In a cottage industry of private college counseling firms in which many such firms charge high fees for their expertise, Ivy Coach's fees are at the high end of the range for such services. CNBC and Barron's have cited Ivy Coach's fee for its Unlimited Package to be $100,000, inciting claims that firms such as Ivy Coach help the rich get richer in what should be an even admissions playing field.