Ingrid Stabb
Ingrid Stabb is an American author and an innovator in the field of personalization. Her innovations have been applied to product management, loyalty marketing, and career management at global Fortune 500 companies and international startups. She writes a column AbOUT careers in TALK Journal, an industry journal on the applications of a persona theory to a wide variety of disciplines. Stabb’s book is planned by HarperCollins for 2010.
Contributions to the field of personalization
Stabb's past and upcoming groundbreaking publications translate the characteristics of archetypical personas, such as the “perfectionist” and the “enthusiast” for business and social networking applications. She maintains that personalization on the Internet has far to go beyond early attempts at “one-to-one marketing” , and that the Internet will evolve to adapt to users’ psychographics such as their motivations and personality attributes.
Her contributions to product development at Fortune 500 companies applied customer segmentation research and usability testing to design personalization features such as individual screen layouts, personal data lists, and preference settings for applet and color choices. For E*TRADE, an online brokerage with “a reputation as being an innovator in the industry” , Stabb created a new and re-branded electronic trading platform, E*TRADE MarketTrader (2007), on the principle of optimizing the usability of personalization features in order to maximize customer loyalty of active investors.
During the 1990’s Stabb was one of the key team members to develop SCORE! Educational Centers, the first computerized learning company of its kind. A founding employee, she helped establish the successful business model to commercially deliver personalized educational software (which originally came out of Stanford University and EPGY). Stabb created the company's customer loyalty program to reduce customer attrition. The program, SCORE! Mountain, encouraged long-term usage of the software which accelerated students’ academic learning by delivering individualized lessons based on students’ strengths and weaknesses. Stabb later contributed personalization innovation on the advisory board of the Hong-Kong based learning start-up, Apex Education.
Other life
Stabb served as a commissioned officer in the United States Army after receiving a full Reserve Officer Training Corps scholarship and holds a BA from Columbia University (1991) and an MBA from Yale School of Management (1999).