Honey I Shrunk the World

Introduction

Honey! I Shrunk the World, is a global digital media handbook launched by Ignitee Digital Solutions Pvt. Ltd. The handbook was launched on 22nd December, 2009 at Crosswords, Mumbai.

The book contains Digital basics, internet and mobile statistics of countries around the world, list of must see websites, trends and predictions in the digital space, news round up, case studies of brands who walked the red carpet at various awards, detailed tables, glossary and much more.

Key Sections

Section 1: Net Set Sow (The basics)

In the NetSetSow section, you will find information AbOUT the Internet space: the tools it offers, a brief descriptor of each tool and how you can use it for marketing/advertising purposes. This section covers the basics of modes of digital advertising: Banners, eDMS, Search Engine Optimization, Search Engine Marketing, Social Media, Online Reputation Management, Websites, Mobile Marketing, and Viral Marketing

Section 2: iConic Figures (Global digital space statistics)

Here, you can dig into global statistics. The data is categorized and tabulated as follows:
Level 1: Spans nine global regions: Africa, Asia, Caribbean, Central America, Europe, Middle East, North America, Oceanic, South America.
Level 2: Provides detailed numbers of markets within each of these regions.
Level 3: Is further documented into key markets (with sizeable digital numbers) that provide details on top sites and net surfing behaviour of consumers.
The statistics cover four broad areas:
1. Demographics - population, median age, literacy rate, [...] ratios, languages and ethnic groups
2. Economic data - GDP per capita, inflation, currency, export commodities and markets
3. Internet data - Internet population, Internet penetration, broadband penetration, top sites by genre, and net surfing and searching patterns
4. Mobile data - Mobile penetration, mobile population and key service providers

Section 3: Password Protected (Top web apps, websites, blogs)

The Third Sections covers online destinations that have made it to the top of various coveted lists.
-Top 100 blogs
-Top 100 websites
-Top 100 web products
-Top 100 undiscovered websites
In this section, you will also find various trends and predictions of the digital space.

Section 4: CybeAge Times (Industry-level data)

CybeAge Times features every award-winning entry across Cannes, Clio, Webbys, Goa Fest, Digital Media Awards and Mobile Awards. It also contains various measurement and regulatory bodies that manage the digital space. For Digital Marketers, the book has a checklist of Dos and Don'ts to keep in mind when planning their digital activity.

Section 5: Appendices

The last section contains a detailed glossary

Reviews

• Anjali Raina, Executive Director of Harvard Business School, India Research Centre in Mumbai commented, “The book gave me an insight into the digital media as an educator, that made a world of a difference.”

• Harsha Bhogle, renowned cricket commentator and journalist, said that “This book is giving us knowledge about a medium that all of us are in love with all of us actively participate in and none of us pay for!”

• Ajit Balakrishnan, Founder, Rediff.com expressed that the book “has tremendous international potential”