Hi-Beau International
Hi-Beau International Pte Ltd is a Singapore-based company that specializes in health supplements and cosmetics. The company sells its products through pharmacy chains and selected medical halls in Singapore and Malaysia. It currently carries three brand lines: Avalon for health and beauty products, Energins for energy boosting products, and ChocoMarvel for menstrual care.
History
Hi-Beau was founded in 2004 by Mike Zhang and his partner Doris Du. The success of their first product, Avalon Aloe Multiple Detox led to the development of seven more products. In 2009, Hi-Beau expanded into the Taiwanese and Malaysian markets.
Research and development
Hi-Beau works closely with institutions from Singapore, Japan, and China to develop products.
Business model
Hi-Beau's business model is based on business-to-business. Retail pharmacy chains, departmental stores, and medical halls are its key distribution channels.
References
- Singapore Book of Record
- International Enterprise Singapore. Singapore Health & Wellness-Innovating For A Modern World (V1/Apr 2011)