Goli Nutrition

Goli Nutrition (commonly known as "Goli") is a wellness company founded by Michael Bitensky and Deepak Agarwaal in 2019. It's most known for creating gummy-like supplements, most notably their Apple Cider Vinegar gummies. Goli offers spans from gluten-free and non-GMO products, and has partnered with non-profits for environmental and health causes, earning them B Corp Certification.

Goli Nutrition was acquired by a business consortium (including Group KPS and Bastion Capital) in early 2024 to avoid bankruptcy.

Founding & Expansion

Goli Nutrition was founded in 2019 by Michael Bitensky and others with the aim of simplifying the consumption of daily nutritional supplements by offering them in pleasant, easy-to-eat gummy form.

The company’s initial focus was on transforming traditionally difficult-to-consume health products, such as apple cider vinegar, into flavors that would appeal to a broader audience, positioning its products as both convenient and enjoyable while maintaining quality ingredients.

Bankruptcy & Sale

In 2024, Goli Nutrition underwent a sale process following financial difficulties. The company was acquired by a business consortium in a transaction that allowed it to avoid bankruptcy and continue operating. The sale was intended to stabilize the business and support its ongoing operations under new ownership.