Go Fashion (India) Limited

Go Fashion (India) Limited is an Indian apparel and fashion retail company headquartered in Chennai, Tamil Nadu. The company primarily specializes in women’s bottom wear and operates its products under the brand name Go Colors.

The company designs, sources, markets, and retails a range of women’s apparel products through exclusive brand outlets, large-format stores, multi-brand outlets, and online sales channels.

History

Go Fashion (India) Limited was incorporated in 2010 as a private limited company.

The company entered the women’s apparel market with the objective of developing a specialized retail business focused on women’s bottom wear.

It began expanding its physical retail presence through kiosks and subsequently established exclusive Go Colors retail stores.

Over the following years, the company expanded its retail network across India and established Go Colors as a specialized women’s bottom-wear brand.

In 2021, the company was converted into a public limited company and renamed Go Fashion (India) Limited.

The company subsequently launched its initial public offering and became listed on the National Stock Exchange of India and the Bombay Stock Exchange under the stock symbol GOCOLORS and BSE code 543401, respectively.

Go Colors

Go Colors is the principal brand owned and operated by Go Fashion (India) Limited.

The brand primarily specializes in women’s bottom wear and offers products designed for ethnic, western, fusion, casual, and athleisure clothing styles.

Its product portfolio includes leggings, churidars, palazzos, trousers, pants, jeggings, jeans, harem pants, Patiala pants, athleisure products, and other apparel categories.

The company markets Go Colors as a specialized destination for women’s bottom wear, offering products across multiple styles, colours, and sizes.

Business operations

Go Fashion (India) Limited operates primarily in the apparel design, sourcing, marketing, distribution, and retail sectors.

The company follows a multi-channel retail business model.

Its distribution channels include:

• Exclusive brand outlets
• Large-format retail stores
• Multi-brand outlets
• Online marketplaces
• The company’s own e-commerce platform

The company follows an asset-light sourcing model, with a significant portion of product manufacturing and processing undertaken through external suppliers and job workers.

Retail network

Go Fashion has developed a nationwide retail network through its exclusive Go Colors stores.

The company has expanded its stores using a cluster-based retail expansion strategy, establishing outlets across metropolitan cities as well as Tier I, Tier II, and other Indian markets.

In addition to exclusive stores, Go Colors products are available through large-format retail stores and online sales platforms.

Products

Go Fashion offers products across several women’s apparel categories.

Major product categories include:

• Leggings
• Churidars
• Palazzos
• Pants
• Trousers
• Jeggings
• Jeans
• Patiala pants
• Harem pants
• Culottes
• Athleisure
• Activewear
• Lounge wear

The company offers products across ethnic, western, fusion, casual, and athleisure segments.

Corporate affairs

Go Fashion (India) Limited is headquartered in Chennai, Tamil Nadu.

The company is led by Managing Director Prakash Kumar Saraogi and Executive Director and Chief Executive Officer Gautam Saraogi.

The company operates as a publicly listed company and is traded on both the National Stock Exchange of India and the Bombay Stock Exchange.

Stock market listing

Go Fashion (India) Limited launched its initial public offering in 2021.

Following the completion of the IPO, the company’s shares were listed on India’s major stock exchanges.

The company trades under the following identifiers:

National Stock Exchange: GOCOLORS

Bombay Stock Exchange: 543401

See also

• Fashion industry in India
• Textile industry in India
• Retailing in India
• List of companies of India

External links

Official website of Go Colors

Investor Relations website of Go Fashion (India) Limited

References

1. Go Fashion (India) Limited — Annual Reports.
2. Go Fashion (India) Limited — Investor Relations.
3. Corporate filings and disclosures of Go Fashion (India) Limited.
4. National Stock Exchange of India — Go Fashion (India) Limited.
5. Bombay Stock Exchange — Go Fashion (India) Limited.