Gemy Maalouf (company)

Gemy Maalouf is a Lebanese fashion house founded in 1996 in Beirut by designer Gemy Maalouf which specializes in eveningwear and bridal couture. The brand introduced the concept of “Couture à Porter,” a design philosophy that blends couture-level craftsmanship with ready-to-wear accessibility.

History

Gemy Maalouf was founded in 1996 in Beirut, Lebanon, by fashion designer Gemy Maalouf. The brand was established with the aim of making couture-level design more accessible through a concept later described as “Couture à Porter,” which combines elements of haute couture craftsmanship with ready-to-wear production. In its early years, the brand focused primarily on eveningwear and building recognition within the regional fashion market. It expanded in 2004 with the introduction of it dedicated bridal line.

During the 2010s, Gemy Maalouf increased its international expansion through wholesale partnerships and participation in fashion events outside Lebanon. In 2018, the company launched Édition Gemy Maalouf, a secondary line designed to offer more silhouettes. The brand entered the e-commerce market in 2020, enabling direct-to-consumer sales and supporting its global expansion strategy. In 2024, the company introduced Gemy Maalouf Atelier, a service focused on bespoke and semi-bespoke designs, and opened a private showroom in Dubai Design District, which established its presence in the Middle East. By the mid-2020s, the brand operated across multiple international markets through retail, wholesale, and online channels, while maintaining creative direction under its founder.

See also

• Made in Italy
• Prada
• ZEGNA
• Moncler
• Elie Saab
• Zuhair Murad