FreeMotion Fitness

FreeMotion Fitness, a subsidiary of ICON Health & Fitness, is the provider of the first and only full circuit of integrated functional strength training equipment.

History

Roy Simonson founded FreeMotion Fitness (then Ground Zero Design) in 1999 based on a simple, yet bold observation: One dimensional training doesn't carry over to a three dimensional world. A place where twisting, turning, and moving in all planes is a daily fact of life. This observation resulted in the fitness breakthrough of FreeMotion.

The philosophy of FreeMotion training is based on simulating basic human movement patterns. FreeMotion focuses on building strength, stability, balance and flexibility through replicating natural movements such as pushing, pulling, twisting, lunging and squatting. FreeMotion is a safe, simple and fun way to train the body. Not only the way it was designed to function. But the way it is required to perform everyday.

In December 2000, the company was acquired by ICON Health & Fitness, Inc., to become the commercial division of the world's largest manufacturer and marketer of fitness equipment. As part of the acquisition, Ground Zero Design assumed responsibility of designing, developing, and selling NordicTrack™ commercial cardio products in addition to the FreeMotion line.

In January 2002, the company changed its name to FreeMotion Fitness to reflect the company's founding philosophy and dedication to continued innovation in both strength and cardio products.

Today, FreeMotion Fitness offers wall-to-wall solutions with FreeMotion™ functional strength equipment, FreeMotion™ Cardio and FreeMotion™ EPIC strength. It also provides the FreeMotion i.Tonic Whole Body Vibration Platform, [http://www.iconfitness.com/cgi-bin/ncommerce3/ExecMacro/freeMotion/v3/circuit.d2w/report? FreeMotion Circuit Training] programs and studio solutions with Studios Made Simple.; Reebok Professional Studio products, Reebok Tomahawk indoor cycles, and FreeMotion Group and Personal Training.

Product Lines

FreeMotion™ Functional Strength

FreeMotion revolutionized the industry as the first, and only, full circuit of integrated functional training equipment. Users can train virtually any movement pattern with the combination of extensive cable travel and unique swivel pulleys. As many of the pieces are ADA compliant, FreeMotion requires little to no adjustments to fit most users.

FreeMotion™ Cardio

FreeMotion Cardio includes the FreeMotion Treadmill, Incline Trainer, Recumbent and Upright Bicycles, and Elliptical.

FreeMotion™ EPIC

FreeMotion i.Tonic Whole Body Vibration

Studios Made Simple

www.freemotionfitness.com