Fratire

Fratire is genre of writing aimed specifically at the 18-35 male demographic. Often contains depictions of drunken escapades, "hedonistic" living, and sexual adventures. Also conveys a mocking attitude toward social convention, manners and authority. It was pioneered by writers such as Tucker Max, Robert Hamburger and Maddox.
History
Fratire was first coined in a New York Times article written by reporter Warren St. John called "Dude, Here's my Book". .