For Rent Media Solutions
For Rent Media Solutions™, a subsidiary of Dominion Enterprises, Inc., has one of the Top 20 real estate portals ranked by traffic, ForRent.com. Headquartered at 150 Granby Street, Norfolk, Virginia, United States, For Rent Media Solutions operates local offices in 80 markets nationwide. The company provides multifamily marketing and media products, including print, social, online, mobile and video, all on an extensive distribution network.
History
For Rent Media Solutions began as For Rent Magazine® in Seattle, Washington in 1982, while former parent company, Trader Publishing, was established in 1991. In 1994, Southwest Apartment Guide was acquired, becoming the brand’s second publication. Around the time of the ‘dot com’ bubble, ForRent.com®, the company’s Internet listing service, launched in 1997. In 2000, Trader Publishing acquired United Advertising Publications, Inc. Dominion Enterprises was formed in 2006, following a division of assets of Trader Publishing. From this division, For Rent Media Solutions was formed as a subsidiary of Dominion Enterprises.
Timeline
- 1982 - Founded as For Rent Magazine® in Seattle, WA.
- 1991 - Trader Publishing formed.
- 1994 - Southwest Apartment Guide acquired.
- 1997 - ForRent.com launches and LEADS™ Management System introduced to multifamily industry.
- 2000 - Trader Publishing acquires United Advertising Publications, Inc.
- 2001 - Apartamentos Para Rentar and Senior Outlook magazines and CorporateHousing.com® launch.
- 2002 - SeniorOutlook.com® launches.
- 2005 - ForRent.com - The Magazine and Florida Condominium and Townhome launch.
- 2006 - Trader Publishing divides assets. Dominion Enterprises and subsidiary, For Rent Media Solutions, formed.
- 2007 - Dominion Enterprises acquired Resite IT, and Text Messaging program launches.
- 2008 - For Rent Media Solutions celebrates 25 years as Terry Slattery is promoted to President, ForRent.com launches first mobile website and After 55 Housing and Resource Guide launches in select cities nationwide.
- 2009 - For Rent Media Solutions launches LEADS™ Dashboard and iPhone application.
- 2011 - Brock MacLean promoted to Executive Vice President of ForRent.com and Homes.com and named to Inman’s list of 100 Most Influential Real Estate Leaders.
- 2012 - For Rent Media Solutions celebrates 30 years, launches ForRentUniversity.com and introduces FRMobile.
- 2013 - For Rent Media Solutions introduces YouTube & Facebook Apartment Search Apps, and ForRent.com receives Multi-Housing News’ Technology Choice Awards in the Mobile App and Internet Listing Service categories.
- 2014 - For Rent Media Solutions launches AFTER55.com, a senior housing resource, and Paige Forrest promoted to Executive Vice President.
Consumer products
- ForRent.com, an apartment search website, is the core consumer product and includes advanced search filters, including amenities, price, property type and location.
- For Rent Media Solutions offers additional specialized apartment search websites, including ForRentUniversity.com (college students), AFTER55.com (baby boomers, seniors and caregivers), ForRent.com en Espanol (Hispanics) and CorporateHousing.com (short term business travelers), to reach specific demographics.
- Through iOS and Android mobile devices, ForRent.com’s award-winning Apartment Search App offer consumers the ability to search for listings on the go, and filter results based on features such as commute time or the unique pet-friendly search option.
Commercial products
- For Rent Media Solutions offers advertising solutions to the multifamily industry through a diverse media mix, including social, web, mobile, video, print and targeted products.
- The LEADS Dashboard offers property management companies and communities the ability to track the success of their advertising efforts.
- FRSocial offers social management, advertising, education and reputation management for apartment communities
Management team
- Terry Slattery, President, Dominion Homes Media
- Brock MacLean, Executive Vice President, Dominion Homes Media
- Paige Forrest, Executive Vice President, For Rent Media Solutions
- Mike Bozeman, Vice President of Information Technology, ForRent.com & Homes.com
- Wendy Froehlich, Vice President of Marketing, Dominion Homes Media