Flying Machine Jeans
Flying Machine Jeans
Flying Machine is the first Jeans1 brand of India2, launched way back in 1980. Owned by Arvind Lifestyle Brands Ltd., it is the longest standing jeanswear brand that's available in India. Over a period of 3 decades the brand has Undergone a few ups and downs, from being one of the most wanted jeans brands in early 90s to a forgotten name in early part of the first decade of 21st century. The company strategies allowed a fresh focus on the brand in 20073 and since then it has been a steady growth phase for the brand and one can see more and more people wearing Flying Machine Jeans around. The apparel line is designed by celebrity Italian designer Frederico Berino alias Chicco. The brand's task is to bring real-time international fashion to Indian Youth creating a BLEND of international contemporary fashion to fads... While doing so there is a legacy of Arvind Mills that brings in the strength of fabric development that gets deployed in the collections giving it a time edge over other Jeanswear retailers. The brand Flying Machine currently has also allied with The INDIAN Premier League cricket team of Delhi Daredevils as the Leisurewear partner, offering a limmited line of Flying Machine and Delhi Daredevils' co-branded jeans in their stores.
References
- Flying Machine Website
- Arvind mills Website
- Other online content available online