Flex Multimedia Group
Flex Multimedia is a European Software company specialized in tools for online marketing. Its activities extend to all areas of marketing in new information and communication technologies.
Introduction
Flex Multimedia Group was founded in 2007. The group’s headquarters are located in Geneva, Switzerland with offices in both Dublin and Luxembourg and a logistical services office in La Roche-sur-Foron (France).
The group offers its services to two different types of clients: professional clients (B2B) and the end clients (B2C). In 2009 and 2010, the Médiamétrie-eStat and CybereStat visits index put Flex Multimedia Group as the 11th digital group the most visited from phones with iPhone OS and Android.
Identity history
The company's logo has undergone various changes since its creation.
Proprietary technologies
AdFlex
AdFlex is an AdServer technology developed by the group which analyses navigation data for online marketing purposes. This type of technology - mainly used by advertising networks - promotes behavioral targeting and retargeting.
AtFlex
AtFlex is an email marketing platform based on an automated campaign management tool.
Affiliation software
Flex Multimedia Group offers white label affiliate programs and marketing analytics software to its affiliates.
PayFlex
Payflex is an international e-commerce business allowing secured payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as cheques and money orders.