FitWell
FitWell () is a Wellness A.I. company offering contextual coaching, personal fitness plans based on the fitness goal of the user. The personal fitness plans are generated by analysing personal data (age, gender, height, current weight, current fitness level) to tailor personal meal and workout plans.
The company have collaborated with local and global pro athletes for fitness and coaching consultancy. The live-action workout videos feature Croatian National Team Olympic Basketball Player Antonija Sandrić, Turkish National Team Pro Basketball Player Doğuş Balbay, Master Personal Trainer Burcu Kuş, Master Personal Trainer Murat Bür. The workouts are supervised by Turkish National Teams Performance Trainer Murat Can Üner. Turkish National Teams Expert Dietician Cenk Özyılmaz have provided nutrition consultancy for the algorithm generating personal meal plan.
History
FitWell was created by Baris Ozaydinli and Ahmet Taha Sakar, and was launched in October 2014 as a free mobile app. Personalized content is offered through monthly-subscription. FitWell app is currently available on Android handsets, Android Wear, iPhone and Apple Watch. The app is compatible with Google Fit on Android and Apple’s Health app on iOS.
On spring 2014, the development for FitWell have begun in Istanbul, Turkey upon the company receiving its seed funding and angel investment.
On October 2014, FitWell was launched in Turkey, available only in Turkish and on iOS. The version for Android was launched in November 2014. The launch version allowed its users to follow a personal fitness plan generated by the app’s algorithm. The fitness goals are predefined and focus on certain physical achievements such as losing weight, building up muscle or getting more active and flexible. Users can pick their own fitness goal anytime, or, follow the fitness goal suggested by the app’s algorithm.
On April 2015, the Apple Watch app was released. On the same month, the company have announced to have reached a total of US$500.000 capital on an independent investment platform.
On August 2015, the global version was launched with the support of English language, Imperial units and Western cuisine for the meal plan.
On October 2015, following the launch of Google Fit by Google, FitWell started to offer the option to connect with the Google Fit for tracking activities. On November 2015, Android wear app was released.
On December 2015, FitWell was added to the “Top Developer” list of Google’s Play Store.
Throughout the year 2015, FitWell was shortlisted at global tech start-up events as TNW’s Boost Program and Web Summit’s PITCH competition.
On March 2016, FitWell has been accepted to Microsoft Ventures Accelerator programme in London, Great Britain.
In September 2016, FitWell received an investment from Founders Factory.