Ethan James (Clothing)

Ethan James, is a small British fashion company (also known as a "label" or "house") with retail outlets online.

History

The company, was founded in 2006 by Ethan Farrell. The company began with plain Slogan T-shirts which were refreshed in 6 week periods. The previous stage of Ethan James was focused around Limited EDition T-shirts and silver jewelry with the main emphasis on being affordable. This then shifted in July 2007 when the whole collection was revamped and formed the origins of the Royalty Line.

On the 27th of November 2007, Ethan James released a Press Release outlining the restructuring of the business and its new goals.

Restructuring

In July 2007, the Ethan James brand began a Restructuring process, as advised by the Financial Backing company to increase its targeted customer base and reach out to prospective customers.

In November 2007, the Ethan James brand announced two new lines of focus, Royalty by Ethan James and Embrace by Ethan James. Embrace by Ethan James (Perfume), is due to launch in February 2008, and will be available in approved retail channels. Royalty by Ethan James is due to launch in February 2009, launching through exhibition at London Fashion Week.

Clothing and Accessories

The Clothing and Accessories line (Titled : Royalty), are currently in Production and set to launch along with the clothing line in February 2009.

Perfume Line

The first perfume (Embrace by Ethan James) will be released in February 2008 followed by the Royalty by Ethan James collection and is a separate area of operations managed Coty, Inc..

The fragrance will be available exclusively through two retail channels, Selfridges, and the Ethan James Online store.

Selfridges, Oxford St will begin sales of Embrace by Ethan James as of the 14th of February, with a subsequent nationwide roll out in the Second Quarter of 2008.

The perfume is priced at £28 for 50ml, with limited edition sets being sold as £38 for 100ml and include a necklace and presentation box.