Edumela
Edumela.com is a popular social networking website targeted at youth in Botswana and elsewhere in Southern Africa. Started in 1999, it has seen tremedous growth over the years.
How it all started
In 1999, two teenagers came up with an idea to create an online community targeted at internet users in Botswana and other regions of Southern Africa. eDumela exists to connect people, break down barriers and to foster constructive discussion among its users. Within a year after its inception, eDumela grew rapidly to become Botswana's biggest and most popular web portal. Today, eDumela is also one of the most visited websites in Southern Africa.
AIDS awareness
AIDS.edumela.com is Southern Africa's first ever online AIDS awareness campaign and is aimed at Providing information on the AIDS situation in Botswana and other parts of Africa. It recognizes the magnitude of the AIDS epidemic affecting Africa and are making use of our vast and diverse viewership to promote AIDS awareness among the masses.
eDumela business model
eDumela offers the infrastructure to create and manage a powerful advertising campaign that will reach thousands of internet users across Botswana and other countries in the region.
What lies ahead
According to edumela.com website, eDumela will always retain its core identity - providing a medium for people in the region to exchange IDeaS, chat, buy/sell stuff, get jobs and above all, make new friends. Although Botswana is its main target market, eDumela has achieved great following in South Africa and neighboring countries. Edumela.com is committed to keeping eDumela fast, free and providing more content.