Dyras
Dyras is a manufacturer based in Miami, U.S.A. The company produces household appliances, consumer electronics, wellness and body care products and lighting fixtures, which are distributed primarily in Europe.
History of the Dyras Group
1977 - 1987
The first corporation of the group, the Dyras GmbH & Co. KG, was founded in Nuremberg, Germany in 1977. It achieved its first successes with the development and production of interface adapters for long-distance data transmission, followed by the development and implementation of an OEM product range for consumer electronics.
In 1983 Dyras issued its first illustrated catalogue offering more than 2,500 products including measuring INSTRUMENTS, consumer electronics, components, electromechanical parts, assembly kits and groups, tools, electric appliances and books.
1987 - 1997
As a consequence of the political changes and economic upheavals in the late eighties and early nineties, the group was relocated from Germany to the United States. Manufacturing operations in Central and Eastern Europe, Japan, Korea, and Taiwan were closed and switched to China. As a consequence of the transformation processes in Central and Eastern Europe whole industries disappeared, leading to the loss of customers of electronic industrial products in this region. The Dyras product range had to adapt to cope with this loss and the changing conditions, and new products emerged accordingly. In 1989 Dyras founded a new branch in Central and Eastern Europe.
1997 – 2007
Since the end of 1999, dyras wwe.trading Kft. (= Ltd.) has been the sole importer, distributor and service center for Dyras products in the Central and in Eastern European countries in which they have a presence, namely Poland, Czech Republic, Slovakia and Hungary. As well as marketing and further promoting the Dyras brand name, its responsibilities include the monitoring of relevant markets, consumer trends, and competitors. Distribution is primarily through multinational concerns such as Auchan, KIKA, Metro, Penny Market, Praktiker, Rossmann and Tesco.
Current Product Range
The composition of the product range and the products’ design and features are tailored to meet the specific requirements of the respective markets.
The current product range includes the following product groups:
- small electric kitchen appliances
- household appliances
- wellness and body care products
- medical measuring instruments
- computer equipment
- cooling and heating appliances
- lighting
Links
References
sk:Dyras zh:Dyras