DPDK (agency)
DPDK is an independent brand innovation partner headquartered in Rotterdam, the Netherlands. The company focuses on strategy, design, and technology, working with organizations to define positioning, build brand experiences, and support performance across digital and marketing channels.
History
DPDK was founded in 2001 by Rolf Vreijdenberger and Ferry Perret Gentil. The founders began collaborating on early interactive web projects, including Flash-based websites, during a period when digital design was still emerging as a discipline.
The company was initially registered under the name “De Pannekoek en De Kale” at the Dutch Chamber of Commerce, later abbreviated to DPDK as the agency expanded its activities internationally.
In 2003, Pim van Helten joined the company, contributing to its business development and strategic direction. Over time, the agency expanded from interactive web development into broader services including branding, digital platforms, and marketing strategy.
Expertise
DPDK provides services in brand strategy, digital design, and technology development. Its work includes the creation of digital platforms, brand identities, and performance-oriented marketing and employer branding campaigns.
The agency has described its approach as focusing on integrated brand systems that align strategy, design, and execution across multiple channels.
Clients
DPDK has worked with organizations across sectors including finance, healthcare, education, leisure, logistics, and professional services.
Awards and recognition
DPDK has received industry recognition, including awards and nominations at the Webby Awards and the Lovie Awards.
The agency has also received nominations for "Agency of the Year" in industry contexts, including instances where it has been named a winner.
DPDK has also been listed in industry rankings such as the Emerce 100, which evaluates digital agencies in the Netherlands.
Offices
DPDK is headquartered in Rotterdam and has additional offices in New York City, San Francisco, and Manila.
See also
- Digital agency
- Brand management