Dot mobile
dot mobile is a on-line mobile virtual network operator in the UK. It uses the Vodafone network but is seperate from it. as a result, it can set its own tariffs and so on.
Tarriffs & Units
dot mobile works on a unit princple for their tariffs. The price per month ranges from £20 p/m to £45 p/m. With the contract duration varying from 1 month to 18 months typically.
The units are on a sliding scale according to the price of the tariff chosen (lowest being 350, highest at 2100). Every text message (SMS) sent is equivilant to 1 unit (although offers on throughout the year reduce that amount to 1/2 a unit). Every sandard mobile or UK landline and voice mail call per minute is 2 units. Every picture and video message (MMS) sent is worth 3 units.
The demographic
The exculsive audiance dot mobile has been aimed at is Students, this is highlighted through their affiliation with the National Union of Students. This also allows students to receive discounts at certain periods with the company throughtout the year.