Dos Toros Taqueria

Dos Toros Taqueria is an American fast CASUAL restaurant chain with locations in New York and Chicago, serving Northern California-style Mexican cuisine.

History

Dos Toros was founded by brothers Leo and Oliver Kremer in New York City in 2009. The name means "two bulls" in Spanish. The Kremer brothers are originally from Berkeley, California, and modeled the chain after Bay Area taquerias, most notably Gordo Taqueria, where they dined regularly while growing up. Prior to founding the restaurant, Leo Kremer was a professional musician, including a two-year stint as a bassist in Third Eye Blind.

The Kremers raised money from family and friends to fund the first location opening. In 2016, Dos Toros raised $10 million in Series A funding from GrowthPoint Partners, run by Nick Marsh, the CEO of Chopt Creative Salad Co. The funding will go towards expansion into Chicago and other new markets.

Operations

Dos Toros has 11 Manhattan locations and two Brooklyn locations. A downtown Chicago location was announced in April 2017, which will open in August 2017.

Reception

Dos Toros received a notice for "Most Bangin' Burrito" in the 2010 Time Out New York Eat Out awards.

In 2016, the Kremer brothers were honored with the employers of the year award from Getting Out and Staying Out, an organization that offers former inmates counseling, job training and other services.

At the opening of the first location, in Manhattan's East Village, The New York Times described it as "simple and succulent food."

Dos Toros regularly CREATES Mexican-food-themed parody music videos with employees that are posted online, including parodies of 2pac's "California Love" called "Quesadilla Love", featuring The Chainsmokers and Fuckjerry, and "Guac It Out", a parody of Unk's "Walk It Out".

In 2017, while campaigning for a spot on the American League roster as part of the Final Vote for the 2017 Major League Baseball All-Star Game, New York Yankees shortstop Didi Gregorius performed various good DEEDS around New York City, with one being preparing a burrito bowl for a customer at a Dos Toros location.

See also

  • List of Mexican restaurants
  • List of restaurants in New York City