DJ Promo

DJ Promo, born Sebastian Hoff, is a DJ known for developing hardcore techno and dark music.

History

DJ

Promo came into contact with the hardcore sound and started DJing in 1992. In those years he listened to house, hiphouse, and hiphop. His passion for Hardcore only increased when he heard music from Germany, Italy, and Scandinavia.

Promo has played in the Rex Club in Paris and next to Carl Cox in the Sports Arena in Los Angeles. Moreover, he has demonstrated his mixing skills at major festivals like Defqon, Mysteryland, and almost in every important club. In 2004 he closed off “Sensation Black”, what Promo calls ‘one of the milestones’ in his career.

Producing

Next to DJ-ing, Promo himself started to produce in 1995. In spite of having not much studio equipment, he was convinced that he could make better quality productions than what he heard in general.

Despite the downfall of Gabber in the late 1990s, Promo was sure that Hardcore was still not at its end. In the summer of 2000, Promo started his own record label The Third Movement. At the moment, The Third Movement releases the works of nearly fifteen artists like Dana, Tommy Pulse, Rude Awakening, D-Passion and Peaky Pounder.

The sound of Promo is paradoxically described by him as ‘accessible dark’. Promo’s typical rough sound is known thanks to the catchy hook that he can give to his productions. One of the most characterizing elements of Promo’s work is his Basskick on which he worked on for years and is imitated and sampled globally. This indicates the influence and importance of his productions on other producers worldwide.

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