Direct Agents

Direct Agents, Inc., is an award-winning interactive advertising agency based in Soho, New York City specializing in Media Buying, Performance Marketing, Lead Generation and New Customer Acquisition.

Services

According to the company’s website, Direct Agents "offers customized performance marketing solutions that help advertisers reach and acquire new customers". The Direct Agents Performance Network is an affiliate marketing network that offers its publishers access to exclusive campaigns, reliable tracking, and fast payments.

Direct Agents looks to guide clients by providing access to a network of advertisers built by growing its media buying and account management teams. The team works to provide clients with a strategic online marketing plan and then focuses on implementation and execution. In working with large advertisers, Direct Agents manages and creates campaigns that aim to be high in conversions and quality .

History and notable events

  • Founded in 2003 with $50,000 by Dinesh and Josh Boaz, the company has since been named to the list of the 50 Fastest Growing Asian-American businesses by the USPAACC, with “five consecutive years of more than 50% annual growth” .
  • In 2006 and 2008, Direct Agents received a similar accolade from Entrepreneur Magazine and Inc. 5000, respectively.
  • Founders Dinesh and Josh Boaz were invited to speak at ad:tech London, during which Dinesh Boaz was also interviewed.
  • Megan Conahan, VP of UK sales, was announced as a Stevie Awards finalist.

Competitors

  • Hydra Network
  • Clickbooth
  • Neverblue