Dekho.com.pk
Dekho.com.pk is a classified advertisements website operating in Pakistan.
Available in in English and Urdu languages, the Dekho website hosts free user-generated classified advertisements, sorted by various categories.
The name "Dekho" comes from the Urdu term "دیکھو" (dekko), meaning "to see" or "look" . Launched in October 2011, Dekho.com.pk gained prominence due to it's large selection of second-hand items, reaching an estimated 500,000 unique visitors per month within six months of launch . Being one of the first classified websites in the country to offer content in native Urdu, it received positive recognition from the Pakistani media .
Geographic scope
Dekho.com.pk operates solely within Pakistan, with a target audience of approximately 25 million internet users (as of January 2013) .
Online trading statistics in major cities
According to usage statistics released by Dekho.com.pk, the cities of Islamabad and Rawalpindi lead the way in online trading of second-hand items with an estimated value of 7,765.7 Pakistani Rupees per capita .
This is followed by Lahore, with 6,904.2 Rupees per capita and Karachi with 1,722.3 Rupees per capita (Pakistan as a whole has 851.37 Rupees per capita) .