DealsDirect
Deals Direct was started by Paul Greenberg and Michael Rosenbaum in 2004 October. The business evolved out of an eBay retailing operation under the name of Auctionbrokers Australia into a full-fledged online retailer and swiftly grew to become the single largest online-only retailer in Australia. The business and website operations are managed out of a facility located Sydney's outer Western Suburbs. The business sells a range of general retail goods.
The business positions itself as a discount retailer targeting the Australian population in general. The success of the business is based primarily on the hypothesis that selling goods online comes down to shoppers being focused bargain-hunters.
The DealsDirect website has won numerous awards including winning the number one online retailer award from Hitwise
DealsDirect is a widely-known brand in Australia. Smart Company listed it in their Top 10 Online Retailers and Hitwise cited it as the online shopping site with the highest brand recall, at 14%