David Lorenzo
David V. Lorenzo is an American Law Firm Marketing consultant, former general manager of Marriott ExecuStay.
Career
David Lorenzo started his career in 1989, at age 18, as a bellman at Marriott International. He was promoted quickly within the firm, after succeeding in improving the profit of various businesses. As an internal consultant, he was appointed in internal consulting teams for pre-opening projects and sales, marketing and business development initiatives. As a senior leader of Marriott, he managed several hotels and directed recruiting, training and on-boarding for new general managers.
In 1999, Lorenzo became the vice-president (later general manager) of the newly purchased ExecuStay, a provider of temporary (30 days or longer) corporate relocation. Under his direction, the annual revenue of ExecuStay grew from $1 million to more than $50 million in less than 3 years. These results brought him various awards, including J.W. Marriott Award of Excellence. In September 2001, David Lorenzo was named as one of the "40 under 40" Crain’s New York Rising Stars.
Despite the context of a tight housing market, in less that two years, he managed to increase the division’s available apartments from 180 to 800 units. He also expanded the geographic coverage of ExecuStay into nearby Connecticut, New Jersey, Westchester, and Long Island, in a time when the concept of corporate housing was considered a feature of Manhattan's real estate market.
In April 2002, he resigned from his position inside Marriott, becoming, in May 2002, a partner of The Gallup Organization and leading the start-up of its Manhattan division. In that role, he was a trusted advisor to Fortune 500 companies on Executive Performance Management, Business Development and Integrated Marketing Communications.
After publishing the book Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs (2006), David Lorenzo's public image and media coverage turned to mostly job and career related issues. He was featured on Today in New York, presenting his views regarding the relation with the boss at the workplace. Printed media interviews cover the issue of the adequate evaluation of one's worth in the workplace, the effects of inducing children to choose careers considered desirable by the parents. As a recruiting consultant, he became known for implementing creative recruiting methods in the context of a growing talent crunch.
In October 2006, Lorenzo founded the company Rainmaker Lawyer Consulting as a Strategic Advisory Group (management strategy consulting), dedicated exclusively to law firms.
He is a member of Beta Gamma Sigma Honor Society and one of Mount Sinai Medical Center Foundation Founders.
Awards and Honors
- 2000 Sales Leader of The Year Award – led the Sales Team to unprecedented revenue and profit growth
- 2001 Top Associate Satisfaction Score – Marriott ExecuStay Brand
- 2001 Top Guest Satisfaction Score – Marriott ExecuStay Brand
- 2001 Top Revenue Producing Market – Marriott ExecuStay Brand
- 2001 Mustang Award from Marriott Execustay for Excellence during a time of extraordinary adversity
- 2001 J.W. Marriott Award of Excellence – chosen from 600 Associates and Managers in ExecuStay
- 2001 Crain’s New York Business – "40 under 40" New York’s Rising Stars
- 2002 Associate Partner of the Year - The Gallup Organization
- 2003 New York City MVP Award – Contribution by a Partner to the Organization – The Gallup Organization
- 2004 & 2005 Gallup MVP Award - Excellence in Client Service
- 2005 Partner of the Year - The Gallup Organization
- 2006 Profit Manager of the Year - The Gallup Organization
- 2007 Profit Manager of the Year - The Gallup Organization