Daniel Daks

Daniel Daks is an American media executive. He is the co-founder and CEO of Palette Media.

Career

Daks previously worked in the technology sector, where he founded and later sold the company before entering the creator economy. In April 2020, he co-founded Palette Media, a firm focused on digital creators, alongside Josh DeAngelis. The company represents influencers across platforms such as TikTok and has facilitated brand partnerships with companies including Amazon and Netflix. By 2023, Palette Media was reported to represent more than 100 creators with a combined audience in the hundreds of millions. He serves as the managing partner while DeAngelis leads the company's creator partnerships and talent operations. Daks has also been involved in political influencer strategy, including work connected to the 2020 United States presidential election, where he helped organize outreach to digital creators aimed at engaging younger voters. He has been cited by outlets including The Washington Post, Los Angeles Times, and New York Magazine for his insights on The Intersection of social media, politics, and influencer marketing, along with regional publications like The Seattle Times.

Recognition

Daks has participated in creator economy events, including speaking at Bild Expo. In 2025, he was listed among the inductees into VidCon Hall of Fame.