ClickZ

ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals. It covers social media marketing, e-mail marketing, Web analytics, search engine marketing, digital video advertising, mobile marketing, and media planning and buying, and is considered a resource for online advertising practitioners.

Andrew Bourland and Anne Handley cofounded the site in 1997 to serve the then-nascent online marketing community with advice and commentary on e-mail, affiliate, and brand marketing. In 2000, they sold ClickZ to internet.com for $16 million in cash and STOCK. Internet.com then integrated it into its e-commerce/marketing channel, which included properties like Ad Resource, ChannelSeven.com, and Internet Advertising Report.

In 2005, internet.com -- by then known as Jupitermedia -- sold ClickZ, Search Engine Watch, and the Search Engine Strategies conference series to Incisive Media for $43 million.

ClickZ's current publisher is Matt McMcGowan, and its executive editor is Anna Maria Virzi. Other members of its editorial team include Managing Editor/News Zach Rodgers, Senior Editor Kate Kaye, Managing Editor/Stats Enid Burns, Associate Editor and Copy Chief Erin Brenner, and U.K. Reporter Jack Marshall. Its how-to articles and commentary, written by a team of 40 digital marketing practitioners, appear as Experts columns. Rebecca Lieb, editor-in-chief from 2000 to 2008, continues to write a column for the publication.

Awards

American Society of Business Publication Editors, Top 10 B2B Web Site of the Year, 2008

2008 Jesse H. Neal Award finalist, "Best Online Article or Series," for "Campaign '08" series by Senior Editor Kate Kaye

Official site 2

Incisive Media 3