Città dell'arte Fashion: Bio Ethical Sustainable Trend
Città dell'arte Fashion: Bio Ethical Sustainable Trend is an initiative of the Fondazione Pistoletto (Pistoletto Foundation) to promote sustainability in the fashion industry. It was unveiled by Vogue Italia editor-in-chief Franca Sozzani and the artist Michelangelo Pistoletto at a press conference at Pistoletto's studio in Biella on September 22, 2009. From September 23, 2009 through February 2010, the participants are committed to providing a new model for sustainable practices in fashion.
Exhibition
The purpose of Città dell'arte Fashion: Bio Ethical Sustainable Trend is to encourage and find ways for the fashion industry to exemplify a new model of socially responsible, ethical, and sustainable fashion. Michelangelo Pistoletto invited eleven Italian designers to create one look from sustainable Italian textiles. In June 2009, a two-day workshop at Pistoletto's studio assisted the designers' in selecting organically-dyed yarns for the project, which will culminate in February 2010.
Corporate sponsorship
These are just a handful of the companies who sponsor this initiative:
- Alcantara SpA
- Ermenegildo Zegna Holditalia S.p.A.
- Loro Piana S.p.A.
- Zegna Baruffa - Lane Borgosesia S.p.A. (of the Zegna Group)
Zegna chairman Paolo Zegna is just one of many people who pay for the organically dyed fabrics and yarns for the project.
Designers
Participating designers include:
- Marco de Vincenzo
- Silvio Betterelli
- Marta Forghieri
- Osman Yousefzada
- Mark Fast
- Siri Johansen
- Mary Katrantzou
- José M. Nunes da Silva Giralt
- Matthew Ames
- Sandra Backlund
External links
- Città dell'arte (official website)
- Ever Manifesto (official website)