Centro (company)
Centro, formed in 2001, is a wholly owned subsidiary of Integrent. Headquartered in Chicago, Ill., with offices in New York, Dallas, San Francisco, Los Angeles, Boston, and Atlanta, Centro is an interactive media planning and buying service, servicing online and print advertising agencies and their clients.
Centro specializes in contracting with local media outlets in executing online campaigns on websites. The company coordinates the media planning, creative efforts, campaign management, analytics, and billing for their customers, giving advertising agencies a single point of contact, a "one stop shop" for all interactive, local marketing efforts.
Unlike networks or traditional advertising rep firms, Centro claims to be entirely transparent, with the capability to work with any local website in their client's desired market, and to successfully execute any size campaign, through a proprietary software platform.
In 2006, Centro was named a "Red Herring 100" winner by Red Herring magazine. The list of 100 privately owned organizations recognizes companies that are the leading innovators in the realm of technology.