Bullseye (retired pricing game)

Bullseye was a pricing game on the American television game show The Price Is Right. It was played for a car or, on one episode, a boat.

Played from September 5, 1972 to September 14, 1972, Bullseye is among the first five pricing games ever played. The others are Any Number, Bonus Game, Double Prices and Grocery Game. The game is commonly referred to as "Bullseye I" to distinguish it from the other Bullseye that debuted in 1976.

Gameplay

The Contestant was asked to guess the exact price of the car, being told "higher" or "lower" if they guessed incorrectly. The contestant was given seven guesses to deduce the exact price of the car and win. The game was played the same as Clock Game, but with a limit on the number of guesses instead of on time. The audience was shown the price, as in Clock Game, and asked not to say anything about it during the game.

The second day that Bullseye was taped, contestants were given a $500 range in which to bid; due to the earliest shows taping out of order, this resulted in the range being given on its second and fourth playings, but not on its first and third playings. On the game's fifth and final playing, the contestant was not given a range and was instead told that the car's price had been rounded to the nearest $10.

Retirement

Bullseye has the distinction of being the first pricing game to be retired, due to its being too hard to win; in fact, in its five playings on the daytime show, the game was never won. The closest anyone ever came to the price was $1 away.

After its retirement, the game's concept was recycled into Double Bullseye as a way to "make up for it."