Briza Bueno
Briza Rocha Bueno (born in May 18, 1989) is a Brazilian digital marketing specialist and branding for Americanas.com. She started in the 1990s in Curitiba with small websites full of gifs, counters, midi sounds and every feature that html could offer. She went to study design and social communication in 2007 and, since then, fell in love with branding. Bueno moved to Rio de Janeiro and started to work with many advertising agencies and also with engineering companies such as Siemens, helping their establishment in Rio. Bueno kept on working in parallel projects until B2W hired her in 2010 and now she is a marketing coordinator at the company.
Marketing specialist
- Strategic Digital Marketing Planning
- Brand Development, Brand Loyalty and Brand Identity
- User Experience (UX) and User Interface Design
- Design Thinking Process
- Usability and Web Standards
Projects
Bueno is also known for creating and leading many marketing strategies for companies, such as:
- Americanas.com, Submarino.com, Shoptime, Ingresso e SouBarato: The biggest e-commerce in Latin America
- Nuts4Nuts: A British chain selling flavored nuts
- Pharmacy: A Brazilian pharmacy chain in Rio
- Valim Medicina: A medical clinic in Rio
She has also participated in some development projects such as:
- How to lose weight (in The Browser): A website to educate developers AbOUT the performance on web pages.
And she has studied products, brands, services, project scope management, communication process and corporate communications.