Brave New World (Agency)
Brave New World communications Pvt Ltd is an integrated communications agency located in Bangalore, India.
Introduction
Brave New World was started in March 2015 by advertising veteran Joono Simon. Brave New World has grown to a headcount of 20 now. Keerthi Raju (Business Director at the new outfit), Sraman Majumdar (Senior CD), Freeda Lazar (Creative Director), Tara D’souza (Creative Controller), Nikhil Kumar (Social Media head), Vincent Paul Rajan (Planning Director), and Aamina Shazi (Show Director) populate the top rungs of Brave New World.
People
The following table lists out all the people who work at Brave New World currently, as of August 2016.
Name |
Designation & Role |
|---|---|
Joono Simon |
Founder & CEO |
Keerthi J Raju |
Business Director |
Sraman Majumdar |
Senior Creative Director |
Freeda Lazar |
Creative Director |
Tara D'Souza |
Creative Controller |
Vincent Paul |
Planning Director |
Aamina Shazi Arora |
Show Director |
Nikhil Kumar |
Digital, Analytics & Social Media Head |
Vismaya MN |
Digital Planning Manager |
Jayanth N |
Client Servicing Manager |
<Name Redacted> |
Designer |
Shreya Gupta |
Designer |
Nidhin Chandran |
Designer |
Aseem Ali |
Designer |
Tulika Bhogaraju |
Copywriter |
Swati Naik |
Senior Creative Controller |
Philosophy
Speaking with Campaign India about the philosophy behind Brave New World, Joono Simon said, "As a space, digital agencies are still to produce qualitative work. There is so much more that could be done, and in that sense, the world is looking for new makers. There are huge opportunities in the space, and that's the attempt with my new agency."
Notable Work
Roadster Pocketman
Roadster Pocketman was a campaign for Myntra's in-house clothing brand The Roadster Life Co. The campaign was executed on June 3, 4 and 5, 2015 to launch a pair of 13-pocket jeans. The campaign won a Bronze award at the 2016 Effies in the category of "Experiential Marketing/Brand Experience".
Bangalore For Chennai
What started as an internal initiative to help the victims of the Chennai floods soon snowballed into a global relief operation with its headquarters at the Brave New World office. The idea to collect and distribute power banks was born from the realization that the main problem was the lack of communication owing to the loss of electricity. The flood victims were unable to charge their phones and couldn't get in touch with their families and the relief workers on-ground.
:Category:Advertising agencies