Black Label Skateboards

Black Label is a skateboarding company founded and owned by professional skateboarder John Lucero in 1990. It is based in Costa Mesa, California.

Current Team

  • Adam Alfaro
  • Chet Childress
  • Kyle Leeper
  • Pat Rakestraw
  • Jason Adams
  • Chris Troy
  • Peter Watkins
  • Chaz Pineda
  • Brian Hansen "Slash"
  • Shuriken Shannon
  • Peter Raffin
  • Callum Mcgowen (AM)

Previous team members

  • Anthony Scalamere aka Ragdoll
  • Ben Gilley
  • Mike Vallely
  • Skip Pronier
  • Jim Gagne
  • Kristian Svitak
  • Patrick Melcher
  • Ricky Espinoza
  • John Ponts
  • Wes Lott
  • Jhovany Vidal
  • Evan Thiessen
  • Brett Labossiere
  • Pat Manly
  • Jason Dill
  • Gino Iannucci
  • Ben Schroeder
  • Ricky Barnes
  • Pat Smith
  • Max Evans
  • Simon Woodstock
  • Tim Upson
  • John Cardiel
  • Neal Hendrix
  • Cyril Mounatin
  • Matt Mumford
  • Anthony Schultz

Label Legends

Label Legends is a the Black Label division of veteran pros who were previously on Black Label's main roster:

  • Matt Hensley
  • Salman Agah
  • Wade Speyer

Emergency

Emergency is a division featuring legendary pros, with boards designed around the shapes of previous skateboard generations, as well as modern shapes in larger sizes. It was originally called Red Cross. Current Emergency riders include:

  • John Lucero
  • Jeff Grosso
  • Duane Peters
  • Omar Hassan
  • Jimmy "The Greek" Marcus
  • Tyler Mumma

Previous Emergency riders

  • Steve Olson
  • Christian Hosoi
  • Neil Blender
  • Alex Horn
  • Evan Thiessen
  • Brett Labossiere

Videos

Black Label also has its own film imprint Black Label Pictures. They have released the following titles:

  • Label Kills (2001)
  • Blackout (2003)
  • Label Live (2004)
  • WHO CARES The Duane Peter Story (2005)
  • Back in Black (2006)