Binais Begović

Binais Begovic (born May 20, 1982), CEO of BodyExtra^TM, founder and CEO of BMR sports nutrition^TM, and CEO of Binais.net^TM, is a Montenegro-born bodybuilder who has achieved success and rapid growth of his companies out of the fame and success he achieved in the fitness arena.

Begovic was a star athlete in Montenegro, a member of the national Judo team achieving many merits in that sport. Begovic, who emigrated to Sweden in 1998, first competed in Swedish bodybuilding competitions, taking third place in the light heavyweight division of the 2001 Swedish Nationals and placing again in 2002, and winning 1st in the 2004 Swedish Nationals. In 2006, he began competing in American bodybuilding competitions, winning the honor of 1st place in the light heavyweight category in the 2006 Orange County Classic.

Impressed with his shape and definition a number of the top photographers in the Bodybuilding and Fitness industry pursued Begovic and within weeks, he was featured on 5 magazine covers including (Ironman July 2006). Since that time Begovic has been featured on over 60 magazine covers across the globe including countries like Japan, Taiwan, UK, Mexico, Spain, Australia and of course Sweden and US. Begovic was also chosen to be the spokesmodel for the high end athletic clothing line “GASP”. He was also featured on numerous TV shows and became a celebrity in Europe with a wide fan base.

Binais Begovic who studied business in Sweden, used his fame and wide knowledge base of nutrition and physical fitness to grow his companies which focus on health, training, and nutrition. He founded BodyExtra^TM in 2005 - a chain of health nutrition stores selling quality nutritional supplement products. With Begovic's following in Europe, there was an increasing demand for his products around Europe and the U.S. and he subsequently developed a web-based corporation Binais.net^TM to reach his customers internationally including the U.S. A dedicated athlete himself, Binais researched different nutritional supplements and consulted physicians and scientists to develop his own supplement line BMR sports nutrition^TM, geared towards top athletes to maximize their training and results. It launched in early 2009 and has been met with success in the European market.

Begovic moved to Los Angeles in 2006 and is currently developing a U.S. supplement line which will focus on helping the everyday American maintain youth and a healthy lifestyle. His Swedish company Binais.net^TM is expanding to encorporate more products and his nutritional supplement line BMR sports nutrition^TM continues to grow and flood Europe. As he is still a popular media figure and celebrity in Europe, he continues to shoot for fitness magazines and "GASP", author articles and blogs on training and nutrition, and has been seen in several American TV shows.