Backtrack Music
BackTrack Music is an online music service, launched in 2014, that focuses on A&R and the centralization of networking between unsigned artists, record labels, and managers throughout the world. BackTrack was founded by Max Snow while at Duke University.
Features
- Advanced Matching Software: The central algorithm responsible for connecting unsigned artists, labels, and managers, the software analyzes content provided by users during signup and recommends clients that complement submitted vision, sound, goals, and ideology.
- Featuring: A form of self-promotion in which users pay to have their profile displayed on the homepage for one week.
- Spotlighting: A form of promotion where the staff of BackTrack choose one artist, label, and manager to spotlight on the homepage for one month.
- My ProgresS: An organizational tool for artists focused on chartering out goals and milestones in order to illustrate career achievement and progress to interested labels and managers.
- Advanced Analytics: Analytical information provided to every user regarding their profile’s activity on BackTrack.
Kickstarter and a Streaming Application
In April 2014 BackTrack launched a Kickstarter campaign raising funds for a streaming application. The campaign was successfully funded but the company iterated and did not develop the proposed streaming application. It is unclear as to whether or not the application will be released. The streaming application focused on combining social interactivity with music by using both a radio and on demand song selection in conjunction with new song sharing methods.