B2B Marketing Magazine

B2B Marketing Magazine is a trade publication focused on news, issues and developments relevant to marketing professionals in business-to-business companies. When last audited by the Audit Bureau of Circulations (ABC) in 2011 the magazine had a print circulation of 5,841. It was named Business Magazine of the Year in 2013 by the Professional Publishers Association.

Editorial

The magazine is published by Silver Bullet Publishing Ltd. and is currently edited by Maxine Marshall with Joel Harrison acting as Editor-in-Chief.

Business Model

Since its launch in 2004 the publication has moved from a traditional print subscription model towards a membership model. Paid members have access to gated content including:

• The B2B Benchmark Series: A series of reports which provide B2B marketers with a peer-based benchmark of behavior and performance

• Business Cases: These reports analyze the advantages and potential return from specific marketing initiatives

• Best Practice Guides: These guides provide practical guidance on a specific technique or business issue

B2B Marketing Awards

The magazine also organizes and hosts the annual B2B Marketing Awards. The Awards comprise 28 categories and are independently judged by a panel of experts including senior marketers from Google, Unisys, Thomson Reuters and Xerox.