AYLA

Originally from Wikipedia · Est. Jan 2026

Ayla}}

AYLA is an independent American record label and artist management company based in Los Angeles, California. Founded by Chief Executive Officer Darahgianna Lee, AYLA emphasizes adaptive strategy, branding, and creative autonomy.

The label gained increased attention in 2025 after signing alt-rock artist LØREN, marking a notable expansion of his international presence following nearly a decade active within the music industry. AYLA’s approach emphasizes cross-industry integration, particularly between music, fashion, and cultural programming.

History

AYLA was established by Darahgianna Lee as a collaborative creative collective aimed at supporting artists across music, visual identity, and brand development.

Artist Roster

  • LØREN (2025–present)

LØREN

LØREN (Lee Seung-joo) is a South Korean alt-rock artist, producer, and songwriter known for his guitar-based sound and striking visual identity. His stage name is derived from his “LONER” tattoo, reflecting the solitary nature of his creative process. He was included in the Forbes 30 Under 30 Asia (2023) list and has appeared at major festivals including Coachella, Head in the Clouds, SXSW, and KCON.

He has released multiple singles and an EP, and has headlined sold-out shows at Whisky a Go Go and The Moroccan in Los Angeles. LØREN is also active in fashion as a former Yves Saint Laurent ambassador and has appeared at fashion weeks worldwide.

Partnership with AYLA

In April 2025, Forbes reported that LØREN officially partnered with AYLA to pursue greater creative independence and expand his global rock presence. He stated the move was intended to give him “more control of my life.” Under AYLA, he has collaborated with producers including Brian Lee and John Feldmann.

Additional developments under AYLA include:

  • Signing with United Talent Agency (UTA) for global representation.
  • The launch of promotional performances including The Waits Showcase Tour.

Notable performances

  • At the Coachella 2023 performance, LØREN brought out Landon Barker as a special guest.
  • At the Los Angeles date of The Waits Showcase, KennyHoopla appeared as a special guest performer.

Fashion and cultural activities

Under AYLA’s management, LØREN has appeared at:

  • Paris Fashion Week presentations for brands including Yves Saint Laurent, Enfants Riches Déprimés, and Ann Demeulemeester
  • Gumball 3000 as a celebrity guest driver
  • Brand collaborations with partners including Honda and Bose

Discography (AYLA-associated)

Albums

  • The Waits (2025)

Singles

  • "[...] Your Neighbor (FYN)" (2025)
  • The Waits (Holiday Ver.) (2025)
  • Official AYLA Website
  • LØREN Official Website

Comments