Automation Alley
Automation Alley is a technology business association located in Southeast Michigan, U.S.A., primarily in Oakland County. Since its founding in 1999, Automation Alley has expanded to encompass an eight county area that includes business, educational institutions, and government entities, with the goal of promoting regional prosperity through business attraction services, exporting assistance, workforce development, and technology acceleration. The association currently includes over 1,800 advanced technology companies.
History
The genesis of Automation Alley can be traced back to Oakland County Executive L. Brooks Patterson’s 1997 State of the County address, where Patterson unveiled his vision for leveraging the combined strength of the county's high-tech companies into a national marketing strategy that could be used as a tool to attract skilled talent and [...]-edge businesses.
The first phase of development, where the organization's basic structure was formed, began with a member roster of 44 organizations. The beginning of the second phase turned Automation Alley into a working organization and dramatically increased membership. Four member-driven committees were established and member benefits, including seminars, networking events, and a quarterly newsletter were created. During the second phase, a national marketing campaign was launched to attract high-tech talent to the area.
In 2001, a trade mission program was established with the assistance of a grant from the U.S. Department of Commerce. The initial funding enabled Automation Alley to create a program to aid small businesses in boosting their sales through the use of exports.
Current activities
Automation Alley, which is currently headquartered in Troy, Michigan, in the designated Automation Alley Technology Park-Troy, has conducted trade missions to Mexico, China, Germany, and Central and Eastern Europe. The association has also hosted a reverse trade mission of Chinese delegates to Southeast Michigan. Exporting activities, once done under the Export Center from 2002 to March 2005, are handled by the Automation Alley International Business Center (IBC). The IBC conducts international business attraction activities in addition to the exporting activities.
In October 2001, Automation Alley affiliated with the Great Lakes Interactive Marketing Association (GLIMA) to form GLIMA, Automation Alley's association for technology professionals. In order to expand its network, GLIMA began to license its name to new, geographically defined chapters throughout Michigan and the Great Lakes region. The GLIMA Network has eight chapters located throughout Michigan.
In the summer of 2003, Automation Alley embarked upon a new phase of development with the creation of the Technology Center, which brings together businesses, educators, and government to help entrepreneurs accelerate the commercialization of new technologies and services. The Technology Center's assistance includes limited pre-seed and commercialization funding, business plan and strategy development support, and a network of experts and mentors.