Attraction Marketing

Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. Reverse Marketing is the same concept of Attraction Marketing.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services.

The Chartered Institute of Marketing defines marketing as "The management process responsible for identifying, anticipating and satisfying customer requirements profitably."

How IT Works

It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step foot in the door.

Who is using

Most successful multi-level marketers use this concept, to grow their businesses and help their associates to do the same. This is not a new concept but is the new way of thinking in advertising and marketing. Advertisers and marketers have been using this for years because they were the only ones who had the capital for this concept with commercials and newspaper ads. Now with the birth of the Internet anyone can do the same thing and attract their niche market of customers using several unique tools, free online.

Companies using the method include: Amway, Buzzwe, YesUCan.biz,URFranchise, and ACN.

Rationale

Would you rather chase after customers one at a time or have five or ten customers a day travel to you? This is the mindset of an attraction marketer. They are acquiring customers after enlightening them with valuable information AbOUT the product or service they are providing. Each individual has their own way of producing results using this method as there are many to choose from.