Athena Wissenschaftsmarketing
Athena Wissenschaftsmarketing is a marketing and service agency specialized in national and international student recruitment, release and branding of programs and academic institutions. The company was founded in October 2006 as spin-off from the University of Heidelberg. As one among very few spin-offs with a humanities background Athena Wissenschaftsmarketing is supported by the Research Department Of the University.
Corporate profile
Athena Wissenschaftsmarketing is an independent academic marketing, consulting and evaluation services company that combines a market-focused approach to academia with expertise and global experience in the international educational market on both sides of the Atlantic.
Management team
- Dr. Alexander Emmerich: Managing Director, Art Director
- Christiane Rösch: Managing Director, Strategic Planning
Consulting
market analysis | competition analysis | unique selling proposition | communication strategy | positioning
Implementation
branding | corporate design | market introduction | homepages | professional alumni relationship marketing
Services
recuiting | student relationship management | student career services | alumni relationship management | fundraising | academia-business cooperations | image and advertising | online marketing | seo | events | research & editing