Amber's Brewing Company

Amber's Brewing Co. Inc. is a microbrewery located in Edmonton, Alberta, Canada.

Brands

Beer
Amber's Produces two ales, two lagers and a Stout. The two ales are "Amber's Pale Ale" and "Bub's Lunch Pail Ale". Both English style pale ales. Lagers include "Amber's Australian Mountain Pepper Berry Lager" flavoured with Australian Mountain Pepper berries and "Amber's Sap Vampire Maple Lager" a light maple flavoured lager. Amber's Stout is "Amber's Kenmount Road Chocolate Stout".

Craft Coolers Coolers include "Amber's GROG Colombian Lime Cooler". Because there is real fruit in the coolers it is required that you "Flip before you sip" implying that carefully inverting and twisting of the bottle before opening will allow the fruit to return to suspension before serving.

Advertising and Slogans

"Flip before you sip" has become eponymous with the craft cooler line.

The slogan "the Beer with more Nose" has come to represent "BUB's Lunch Pail Ale" because dry hopping has created a stronger hops aroma than most of Amber's other beers and because the character represented on the box and the labels, BUB SLUG (a character first created in 1976 by local cartoonists Gary Delainey and Gerry Rasmussen) has a larger than average nose.

References