Allied Media Corp. is a multicultural communication company in ethnic marketing, advertising, public relations, and multimedia services with nationwide and global reach.

History

Founded in 1998, Allied Media Corp. undertakes community outreach to ethnic audiences which include the Hispanic and African American markets, and other emerging markets: South Asian, Arab American, African immigrant (Somali American, Ethiopian American, Nigerian American, etc.), Eastern European, Iranian American, and Afghan American audiences.

Ethnic Media

In 2006, a first of its kind comprehensive survey of ethnic American adults on their media usage Ethnic Media in America: The Giant Hidden in Plain Sight was conducted by a leading public opinion research firm Bendixen & Associates for New California Media (NCM) in partnership with Center for American Progress & Leadership Conference on Civil Rights Education Fund. According to the study, "45 % of all African American, Hispanic and Latino Americans, Asian American, Native Americans in the United States and Arab American adults prefer ethnic television, radio or newspapers to their mainstream counterparts." The study also points out that "a staggering 29 million adults (45 percent of the 64 million ethnic adults studied), or a full 13 percent of the entire adult population of the United States, prefer ethnic media to mainstream television, radio or newspapers. More than half of all Hispanic adults are primary consumers of ethnic media." In conclusion, approximately two-fifths of African Americans and Arab Americans and one-quarter of Asian Americans and Native Americans prefer ethnic media to mainstream media, "according to the study.

Case Studies

United States Army

The U.S Army, McCann Erickson and Allied Media work on the 09 Lima program. The program sought to recruit candidates with specific Linguistic skills, but also to create a positive brand for the Army and to educate and motivate prospects and their influencers. The Army has sponsored major communities event/holiday. knowledge and relationships within highly concentrated community enclaves were leveraged to disseminate information and communicate with the communities about U.S. Army.

The U.S. Census Bureau

April 2010 will mark the bicentennial enumeration of every resident living in the U.S. undertaken by the United States Census Bureau. The 2010 Census marks the largest nationwide ethnic advertising campaign in U.S. history. On January 14, 2010, a $133 million national advertising campaign was launched in hopes of boosting participation rates in the once-a-decade population count, particularly within the “hard to count” population groups. The first ever U.S. Census advertising campaign took place in 2000 in which advertising was done in 17 languages. The Bureau increased the advertising outreach to 28 languages for the 2010 count. According to Robert M. Groves, director of the United States Census Bureau at the Commerce Department, “There’s more sensitivity to language subgroups, cultural subgroups.” Allied Media Corp. took part in the fully integrated communications media campaign with the responsibility of educating and motivating Russian, Polish, Persian, Arabic, Ukrainian and Armenian speakers in the U.S. to participate in the 2010 Census.

Clients

Allied Media Corp. works with government agencies, corporations, and non-profit organizations. Clients include: the U.S. Census Bureau, U.S. Army, Federal Bureau of Investigation, United States Department of Justice, Western Union, MoneyGram, Giant Food, University of Pennsylvania, University of Pennsylvania, U.S. Treasury Department, K 12, Terry Hines.

Notes

External Links

Allied Media website

Entrepreneur Magazine, Ethnic Media in the Mix

Advertising Age Magazine, New Demographics, New Approach

Wired Magazine, Ethnic TV Network in the Making

2010 Census