Alexandra Broennimann
Dr. Alexandra Broennimann is a Cyber Behaviour Researcher, UX Expert and University Lecturer.
She consults on a variety of consumer behavior and user psychology related areas. These include investigating drivers of consumer behavior, behavioral change initiatives, and help organizations establish their own consumer insight departments and capabilities.
She consults on a variety of consumer behaviour and cyber-user psychology related areas. These include investigating drivers of consumer behaviour, behavioural change initiatives, and help organizations establish their own consumer insight departments and capabilities.
Dr. Broennimann works with companies to increase their understanding of the behavioural aspects of their consumers, in a way that can be practically applied to their business strategies and needs.
She specialises in consumer behaviour in different contexts: online interactions, digital transformation, educational strategies and learning methodologies, creativity and innovation both on an academic and business level. She is focusing particularly on the impact of user experience from a neuroscience perspective.
Awards
- Hugo Boss Surrealist Appeal Hugo Boss 2010
- Featured by AIGA Gallery AIGA 2012
- Scholarship for Young Enterpreneurs LSBF 2012
- Press invitation The Brand Magazine 2012
- Featured by Adweek Talent Gallery Adweek 2011
- Featured by Branding Served Branding 2012
Public Speaking
Keynote Speaker, 17th IRF press conference, Montreux, 2017
Keynote Speaker, 18th IRF Press conference, Montreux, 2017
Guest Speaker, AISEC Congress, Geneva, 2016
Guest Speaker, Swiss Marketing Forum, Zurich, 2015
Speaker, TEDxSHMS, 2017
Press & Interviews
- World Radio Switzerland
- RTS Radio
- AGEFI
- HRToday.ch
- Le Monde Economique
- What Women Want
- BILAN
Publications
Cyber-neuropsychology of Digital Natives
Virtual Hygiene for Digital Natives
Gen Z at Work
Gen Z at School __INDEX__