Alberto Fermani
Alberto Fermani is an Italian label of women's shoes which has its roots in the shoe manufacturing district of Macerata, in the Marche, as well as the name of its founder.
The Company
The current company Aeffe Srl was founded in 1960 as MPF, a small manufacturing workshop which produces men's shoes for third parties constituted by three members, one of which is Alberto Fermani. It is the golden age of the shoe factories that arise and multiply in the district of the Marches, which becomes a symbol of quality and prestige footwear. After less than ten years just Alberto remains at the helm of this small company with ten employees and begin his real professional career that will bring him to the turn in the 80βs: thanks to the help and advice of technical experts coming from Lombardy and Emilia Romagna β with a long footwear manufacturing tradition yet β he creates the first women's shoes, which are immediately appreciated, and at the end of the '80s the Alberto Fermani brand was born. From then on the company has been growing staggeringly because he has successfully combined traditional craftsmanship and technological development, getting nowadays eighty employees. The high quality, research and innovation throughout the completely made in Italy product, the enhancement of human resources, the meticulous customer service and, above all, marketing and communication are the strong points of Alberto Fermani that led him to celebrate 50 years of activity in 2010. Since 2003, the helm has passed to his son Matthew who has taken over the business as the successor.
The Brand
Already present in over thirty markets, Alberto Fermani brand has a strong distribution network and brand boutiques in the major cities not only in Europe. The market, including the foreign ones, did not remain indifferent to their commitment by rewarding their modus operandi with increased sales and revenues since 2008 until present. According to the latest data updated to 2011, national and international sales have registered an increase of 54% only in the past year, reflecting a growing number of satisfied customers who always in 2011 has reached 23% more than in 2009.
In addition, the brand which is already present in over 30 countries gets, among many others, the project underway of getting strong its presence in the markets of Asia and the United States. In fact, one of the closest goals the company wants to achieve is conquering foreign markets as they are emerging as the most strategic and important.
Celebrities
For years now the Alberto Fermani brand has been loved and also required by not just Italian film and television productions. It is often called upon to dress the feet of actresses, television hosts, or more generally from the world of show business and this constant granted appreciation is a reason for pride for the company of the Marche.
External links
es:Alberto Fermani