AIR-A

AIR-A (also referred to as the AIR-A Network) is a private American media company that develops, produces, and distributes content across news, sports, and entertainment sectors. It operates a membership-based network and a direct-to-consumer streaming platform offering original programming and curated content for connected devices.

History

AIR-A was founded in 2023 as an independent media company focused on content creation and distribution for professional athletes, executives, and public figures. It positions itself as an alternative to traditional broadcast television and mainstream streaming services, emphasizing creator ownership of intellectual property and control over brand and distribution.

Operations and business model

AIR-A operates as a membership-based media network, combining a private platform with external distribution partnerships. Its business model includes direct-to-consumer subscriptions, production and co-production services, and licensing of selected content to third-party platforms. The company utilizes technology-driven production environments including 4K and high-dynamic-range (HDR) standards, cloud-based workflows, and IP transport for live and on-demand streaming.

Programming

AIR-A produces original and co-produced programs across sports analysis, business and finance, lifestyle, culture, and documentary genres. Some content is exclusive to AIR-A members, while others are distributed through external outlets.

Homemade Movie – Test Footage

AIR-A is credited as a production company for Homemade Movie – Test Footage, a film co-directed by Rachel Petrillo and Tyler Sugiyama, and produced by Sovereign Bay. The project features Romeo Miller (also known as Lil' Romeo), who played basketball alongside Tyler Sugiyama on the USC Trojans team from 2009 to 2010. The IMDb entry lists the project as test footage, suggesting it represents early development work or proof-of-concept material for a larger production.

Leadership

AIR-A has assembled a leadership and advisory group drawn from finance, media and sports.

Founder and CEO: Tyler Sugiyama Sugiyama serves as chief executive officer and leads overall strategy, partnerships and platform development. Under his leadership, AIR-A has developed an expanding slate of original and co-produced programming, including sports, lifestyle and business-oriented content.

Chief operating officer: Greg Dixon Former Bank of America Merrill Lynch equity sales trader Greg Dixon has been reported in a partner or chief operating role, contributing to business strategy and operations. The platform's legal and business affairs are supported by media and entertainment counsel responsible for matters such as distribution agreements, sponsorships, intellectual property, name–image–likeness and compliance.

Head of player advisory: Dewayne Dedmon (appointed June 2024) In this role, Dedmon helps guide the development of athlete-focused programming and serves as a link between professional players and the network's production initiatives. Through this role, AIR-A promotes itself as a platform where athletes can explore careers in broadcasting, commentary and executive production while maintaining control over their personal brands.

Legal advisor: Terry Brennan (via strategic partnership, 2024)

Original Production and Talent Advisor: Kelsie Kiley (appointed January 2026)

On-air division

AIR-A established an on-air division featuring hosts, analysts, and commentators across sports, news, and cultural programming. The company announced three key appointments to this unit in 2025.

Streaming platform

In 2025, AIR-A launched its first-generation streaming application for smart TVs, including Apple TV and Android TV, expanding its service to over 150 countries. The platform is also available as a mobile app titled "Air-A Network" on Google Play. AIR-A combines proprietary applications with third-party distribution, maintaining a core members-only platform alongside selected public programming.