Agel Enterprises
Agel Enterprises, LLC, a nutritional supplement supplier, is a multi-level marketing (MLM) company which was founded in March 2005 in Provo, Utah, United States.
Revenue
Year |
Revenue ($) |
|---|---|
2005 |
9 |
2006 |
no data |
2007 |
89M |
2008 |
100M |
2009 |
175M |
2010 |
80M |
2011 |
<80M |
2012 |
<65M |
2013 |
37M |
History
The founder, Glen Jensen, previously worked in other MLM companies such as Nu Skin Enterprises and Neways and recently joined the World Federation of Direct Selling Associations.
In September 2008, Agel Enterprises moved its global headquarters from Provo, Utah to Lehi, Utah.
Agel markets vitamin products which it describes as "suspension gel technology", taken in gel form rather than tablets.
Business model
The company follows the structure of a multi-level marketing two-leg commission model where the recruited sales force is broken down into a "stronger" and "weaker" leg by which participants receive 10% commission from their "weaker" leg of recruited sales force.
Criticism
There are questions regarding the effectiveness of Agel products made from the "Istituto Svizzero delle Vitamine". Along with trials on rats, several human studies have been done showing lack of efficacy of low dosages of hydroxycitric acid.
While the individual ingredients used in many cases have information published on them, there have been no independent studies conducted to attest to the value of Agel products, that they are safe or effective when taken as directed or validating the benefits of delivery through gel.
"Patti Chiari", television broadcasting of the Italian Swiss RSI La1, made an investigation episode AbOUT Agel criticism, aired on May 18, 2012. They prove that many products sold in Switzerland by Agel collaborators were partly illegal for Swiss and EU laws. Agel is marketed in Switzerland without being registered in the country and Agel FLX results an unregistered [...]. While Agel's lawyer admits that the compensation system is very complicated to understand. The better absorption of the Agel products has been verified by the Mayo Clinic. Mai Bui, professor at the "Istituto Svizzero delle Vitamine", explains her doubts about the Suspension Gel Technology effectiveness.
On August 27, 2012 in Italy "Autorità garante della concorrenza e del mercato" sanctions Agel for malpractice. Agel Italia fixed the compensation plan and the products brochure in order to try being compliant with the Authority. In October 2013 Agel joined Avedisco, an association of direct selling companies.
See also
- List of multi-level marketing companies
References
no:Agel