Afaqs

afaqs! was established on September 28, 1999 as agencyfaqs!, with a simple objective: to make easier the lives of professionals in advertising, media and marketing. Today it is India’s most complete advertising, media and marketing website. It was rebranded afaqs! in May, 2008.

The site is updated every day by a team of dedicated reporters. News from other sources is also aggregated to present a comprehensive picture to its readers. The site is visited regularly by executives of media companies, agencies, as well as marketing executives from virtually every major marketing company in India. afaqs! happens to be the only site from the region to have been included as a successful example of verticals portals by marketing guru Philip Kotler.

Based on its success in creating its user community online, afaqs! forayed into a print publication, The Brand Reporter in 2005-6, which is also a successful product now. The site is behind well known annual events like The Buzziest Brands of the Year awards, 101 markets, Mobile Conversations as well as a host of other events focused on its user community.

Afaqs! counts Seedfund and amongst its investors.

Some major sections on afaqs!

News & Reports: Interviews, Events, Sales Promotions, Movements and Books. With a focus on providing integrated marketing communications that cover all relevant areas, from Digital, Radio, OOH to general advertising and media news.

Advertising: Creative Showcase, New Campaigns, Out of This World, Storyboards.

Resources: This contains contact details of publications, TV channels, ad agencies, PR agencies, film production houses plus portfolios and addresses of leading photographers.

Jobswitch: The largest single source of jobs in advertising, media and marketing in India. Now also available offline through regular Job fairs across the country.

Plug into Projects: In a short time, this has emerged as one of the top destinations for freelancers and companies within the community to trade services.