2015 Sports Media Awards

The 2015 Sports Media Awards was the 2015 annual presentation of the Sports Media Awards, presented by Cynopsis Media. The awards recognizes the best in show both in front of and behind the scenes for the sports industry.

The winners were announced on April 16, 2015 at the Athletic Club in New York City.

Presenters

  • James Brown - Sportscaster CBS Sports
  • Maggie Gray - Host of Maggie and Moose Show
  • EJ Hradek - Analyst on NHL Network
  • Dana Jacobson - Sports Anchor on CBS Sports
  • Pierre McGuire - NBC Sports Hockey Analyst
  • Jane McManus - Columnist on ESPN
  • Paul Rabil - Lacrosse Player
  • Jimmy Roberts - Host on NBC Sports Update
  • Frank Shorter - Olympic Gold Medalist
  • John Skipper - Presient of ESPN
  • Keith Turner - President for Univision Communications Inc.

Winners and nominees

Award

Nominees

Ad Agency

  • StarCom USA
  • OMD Worldwide
  • MediaCom
  • Carat

Athlete in a Web Series/Special/Spot

  • Ted Lasso/Tim Howard - NBC Sports Agency
  • Leon Sandcastle - NFL Media
  • Shane Nieymeyer - Outside Television
  • Red Bull Media
  • ''Charlie Villanueva - Sportsblog
  • ''Weber Shandwick

B2B Program

  • NASCAR Fuel for Business
  • NFL Players Inc.
  • OneTwoSee
  • Time Warner Cable Media

Brand Activation at Live Events

  • Intersports, Inc.
  • Big Ten Network
  • AT&T Mobility
  • GMR Marketing
  • Scout Sports
  • Sports Illustrated
  • Troika
  • Turner Sports

Brand Extensions/Licensing

  • NBC Sports Agency
  • ''IMG
  • Touch
  • WWE

Digital Executive

  • John Kosner
  • Jonathan Dube
  • ''Melissa Rosenthal
  • GW Shaw
  • Michelle Wilson

Documentary Series

  • Showtime Networks
  • Big Ten Network
  • Bristow Global
  • 44 Blue Productions
  • Hulu
  • MLB Productions
  • Pac-12 Network
  • Telemundo Media

Documentary Special/TV Movie

  • Golf Channel
  • Big Ten Network
  • ESPN
  • Fox Sports
  • MLB Productions
  • Oprah Winfrey Network
  • Tennis Channel

Fantasy game

  • CBS Sports Fantasy Football
  • Draft Kings
  • FanDuel
  • Mondogoal.com
  • NCAA Digital
  • NFL Media

Integrated Campaign for Brands

  • EA Sports - Madden NFL 15
  • Coca-Cola North America
  • Edelman
  • NFL Media
  • Southern Company
  • Turner Sports
  • XFINITY

Integrated Campaign for Networks

  • NBC Sports Agency - Sunday Night Football
  • Big Ten Network
  • Outside Television
  • ''Turner Sports

Live Coverage of Sporting Event (National)

  • NBC Sports - 2014 Winter Olympics
  • CBS Sports
  • Discovery Channel
  • Super Bowl XLVIII
  • Turner Sports
  • Univision Deportes Network
  • WWE

Live Coverage of Sporting Event (Regional/Local)

  • YES Network
  • Comcast SportsNet Bay Area
  • Fox Sports South
  • SportsNet New York

Live Stream Presentation

  • NCAA Digital - NCAA March Madness
  • Fox Sports Digital
  • NBC Sports Group
  • PGA
  • Red Bull Media
  • Showtime Networks
  • Univision Deportes Network

Marketer

  • Sharon Byers - Coca-Cola
  • Will Funk
  • John Miller
  • Adam Peake
  • Michelle Wilson

Marketing Campaign

  • Turner Sports - NBA
  • CBS Sports
  • MLB Productions
  • NASCAR
  • NBC Sports
  • United States Olympic Committee
  • Universal Sports

Marketing Initiative

  • Big Ten Network - BTN East Coast Kickoff Party
  • NBC Sports
  • Ali Sports
  • Starcom USA

Mobile App

  • National Football League - NFL NOW
  • Bleacher Report
  • CBS Sports
  • EA Sports
  • OneUp Sports
  • PGA.com
  • TVG

Network Sports Branding Campaign

  • ESPN - Take It All In
  • NBC Sports
  • One World Sports
  • Turner Sports

New Sports Show

  • CBS Sports - We Need To Talk
  • ESPN
  • Esquire Network
  • Fox Sports
  • MLB Network
  • NBA Digital
  • Reelz

Over the top (OTT) Content Service

  • WWE - WWE Network''
  • CBS Interactive
  • NeuLion
  • NFL
  • OneTwoSee
  • PGA

Overall Social Media Excellence

  • WWE
  • AT&T Mobility
  • El Rey Network
  • Golf Channel
  • Pac-12 Network
  • Showtime Networks
  • Turner Sports]]
  • XFINITY

Partnership with an Athlete

  • Fox Deportes - Oscar De La Hoya
  • ESPN
  • Outside Television
  • Showtime Networks
  • Turner Sports

PR Professional

  • Scott Miranda - DKC
  • Tom Coyne
  • Joe Favorito
  • Jerry Gleason
  • Bret Werner

Pro-Social Campaign

  • MLB Productions - Pete Frates (ALS)
  • ESPN
  • Fox Deportes
  • Litton Entertainment
  • SportsNet New York

Proprietary Asset

  • NASCAR - NASCAR Fuel for Business
  • NBC Sports Agency
  • Turner Sports

Public Relations Campaign

  • Sports Illustrated Swimsuit Issue
  • Fox Deportes
  • Golf Channel
  • ONE Championship

Radio Program

  • WFAN-FM - Boomer and Carton
  • The Jim Rome Show
  • Mike & Mike
  • Jay Mohr Sports
  • The Dan Patrick Show

Retail Activation

  • Unilever - GQ Men of Style
  • NBC Sports Agency
  • WWE

RSN of the Year

  • Fox Sports Midwest
  • CSN Mid-Atlantic
  • NESN
  • SportsNet New York
  • YES Network

Sports Blog

  • Fox Sports South - Fantasy Fox
  • NBA Digital
  • SportsBlog
  • The Players Tribune
  • TMZ

Spot - 30 Seconds

  • NBC Sports - Stanley Cup
  • Big Ten Network
  • Fox Sports South
  • TeamWorks Media
  • Turner Sports
  • Univision Deportes

Spot - Over 30 Seconds

  • Univision Deportes - Premios Univision Deportes
  • NBC Sports Agency
  • NFL Media
  • ONE World Sports
  • Showtime Networks
  • ''Turner Sports

Studio Show

  • CBS Sports - The NFL Today''
  • FOX Sports
  • Litton Entertainment
  • NBA Digital
  • Pac-12 Network
  • Sports Illustrated
  • Turner Sports
  • Univision Deportes

Talk Show

  • Back of the Shop - FOX Sports
  • NBA Digital
  • SportsTime Ohio
  • Univision Deportes
  • YES Network

Technical Innovation

  • Univision Deportes
  • Anthem Media Group
  • Comcast Cable
  • Turner Sports

Tune-In Promotion

  • Turner Sports
  • Fox Deportes
  • MLB Productions
  • NBC Sports Agency
  • Starcom USA
  • USA Rugby

Use of Facebook

  • NBA - FaceBook Live
  • Bleacher Report
  • NBA Digital
  • NBC Sports Agency
  • ONE Championship
  • Turner Sports

Use of Integrated Sponsorship for Broadcast

  • Pac-12 Network – Chevron Human Energy Stories
  • FOX Sports South
  • Intersport, Inc.
  • Outside Television
  • Starcom MediaVest Group
  • Turner Sports
  • World Poker Tour

Use of On-Air Design

  • NFL Media – Game Day
  • NBC Sports Agency
  • Troika
  • YES Network

Use of Twitter

  • XFINITY - #SignMyTweet
  • Big Ten Network
  • Bleacher Report
  • AT&T Mobility
  • ESPN
  • Turner Sports

Webisode series

  • FOX Sports Digital No Filter with Katie Nolan
  • Campus Insiders
  • CBS Local Digital Media
  • Intersport, Inc.
  • Red Bull Media House
  • The ACC Digital Network
  • YES Network

Website

  • PGA TOUR – PGATOUR.COM
  • Bleacher Report
  • ESPN
  • Pac-12 Network
  • ''Sports Illustrated